As people spend more time online, it’s important that your business has an online presence. This will allow potential customers to find you, and will help drive traffic. You can use social media to post about new products and promotions, as well as to interact with your customers. Read more :candymarketing.co.uk
The influx of digital marketing agencies has led to an increase in competition. As a result, you need to be sure that you choose the right agency for your business. To do this, ask around and get recommendations from others in your industry. You should also consider reading online reviews and ratings of various agencies. By doing this, you can narrow down your options and make the best decision for your company.
Sweetening the Digital Pot: Candy Marketing’s Recipe for Online Victory
While candy sales may have slowed due to the COVID-19 pandemic, the industry remains resilient and is growing. According to National Confectionary Association sales data, the industry generates $35 billion at retail each year. The resurgence may be tied to recent industry consolidation and the continuing push for healthier lifestyles.
In addition to new product innovation, candy makers are stepping up their marketing efforts. For example, Spangler this summer rolled out its first major advertising campaign in 30 years and Godiva released a video that evokes the brand’s founder’s origin story. And Russell Stover refreshed its creative and packaging with its “Make Happy” campaign, which includes a song and a copper box that evokes kettles.
Local community events can be great opportunities for candy franchises to promote their products. Sponsoring youth sports teams, school events, business mixers and other community celebrations can give brands access to potential customers who may not otherwise have seen them. And giving away candy samples at these events can also be an effective way to draw in consumers.